A redesign of the long established coffee company, launching a new product line, a capsule point.
A coming soon page acts as a bridge between the old site and the full redesign, giving the brand a live, on brand presence while the new capsule line is still under wraps.
A simple language toggle switches the page between Italian and English, keeping the teaser accessible to both local and international visitors from day one.
A close up shot of coffee beans and grounds fills the entire viewport, immediately signaling craft and quality before a single word is read.
Four silhouetted product icons, shown as question marked cubes and a capsule pouch, hint at the new line without revealing it, turning curiosity into the main call to action.
A short, playful line asks visitors to guess the journey behind the beans, inviting engagement rather than just announcing a launch date.
A single email address at the base of the page keeps the page lightweight while still giving interested visitors a way to reach the brand directly.
Warm terracotta and orange accents sit against a dark, textured coffee ground background, keeping the palette warm and tactile rather than corporate.
The page is intentionally sparse: one message, one visual hook, one contact path. Nothing competes with the hero imagery or the mystery reveal.
A coming soon page should hold a brand's presence, build genuine curiosity, and set the tone for what's coming next.
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